Week 03 - 3D Design

The group exercise this week is to design a form of eco-friendly personal transport using the concept of REDUCE (from John Maeda's "Laws of Simplicity"). The balloon bicycle is off - limits! Creating a catchy brand name is an important part of this exercise too.

The practical is then for individual students to draft 3 design options on the groups chosen design.

Addressing criteria like function / materials / style for design variations or options is what you should be outlining in your Visual Diary and blog. In line with you taking on more freedom in your creativity, you can choose any 3 criteria for the design options.

Address these clearly so you can develop the ability to clarify and distill your thoughts. This type of focus is what sorts the sheep from the goats in the design world. Keep it simple - make it clear.

Once again - 3 catchy brand names should tell your market exactly what is so great about your design. If you want to add a tagline to the brand name - even better!

Week 03 - 2D Design

Creative Thinking Exercise 01 "Word Combos" - each group choses a pair of words - Red Group (bottle flower) - Magenta Group (kite bread) - then each student creates 2 x 2D design concepts based on the word combo...can't wait to see what Magenta come up with - suspecting Red may have made it a bit easy for themselves.

The practical for this week is to start your design portfolio for the end of year exhibition. Three distinct concepts are needed, with 2 options for each. Define the difference between your  options by addressing shape / media / style OR and 3 criteria of your own choice. Outline these clearly in your Visual Diary sketches and notes - give a rundown on your concept development in your blog as well. Do it now - not later. Grab those ideas while they are hot and run with them. Early bird catches the worm.